Whitepapers and Blogs

Generative AI (GenAI) and advanced analytics are emerging as transformative forces in the ever-evolving travel and hospitality industry. These technologies offer the potential to reinvent customer experiences, streamline operations, and address the challenges of safety and personalization. Enhancing Customer Experience through Advanced Analytics Upon arrival today, a top travel and hospitality company guest is greeted … Delivering Better Travel Experiences with GenAI

The Inflation Reduction Act (IRA) represents a significant transformation within the US healthcare landscape. While focused on reducing prescription drug costs for consumers, which rose by about 31% between 2016 and 2022, the Act presents a fundamental challenge to the established operating model of pharmaceutical companies. The IRA functions as a catalyst, prompting a necessary … Pharma’s Value Chain Disrupted: Can the Industry Adapt to the IRA?

In the fast-paced world of advertising, the global media buying services market surged to a staggering $69 billion in 2022 and is projected to exceed $125 billion by 2032. With such rapid expansion in the media buying sector, advertisers must explore innovative strategies to cut through the noise and boost brand visibility. AI has emerged … Decoding the Transformative Role of AI in Optimizing Media Buying and Planning

In business, the primary motive has always been to solve problems and commercialize on the opportunity. The problem-solving journey starts from mere ideas or concepts, meanders through conversations and computations, and culminates in tangible commercial outcomes. But like any journey, the path from content to commercialization isn’t a straightforward one. The roadblocks? Unaddressed complexity and … Immigrant Solutions to Complex Problem Spaces

One of the most influential principles in Physics, the second law of thermodynamics, or Boltzmann’s law, posits that entropy, or disorder, will inevitably increase. The Second Law of Thermodynamics posits the inevitable increase of entropy in a closed system over time; businesses can also be seen as systems where complexity and disorder naturally tend to … From Entropy to Clarity: Decision Making in a Complex World

Mathematical concepts can be pivotal in steering businesses towards success. But before you bury your head in a spreadsheet and mourn the demise of “fun,” let’s talk turkey about math and business. It’s not just about dusty equations and forgotten formulas, friends. Math is the secret language of business, the silent symphony that orchestrates every … Why Math is Business’s Secret Love Language