Whitepapers and Blogs
Decoding the Transformative Role of AI in Optimizing Media Buying and Planning
In the fast-paced world of advertising, the global media buying services market surged to a staggering $69 billion in 2022 and is projected to exceed $125 billion by 2032. With such rapid expansion in the media buying sector, advertisers must explore innovative strategies to cut through the noise and boost brand visibility. AI has emerged … Decoding the Transformative Role of AI in Optimizing Media Buying and Planning
Immigrant Solutions to Complex Problem Spaces
In business, the primary motive has always been to solve problems and commercialize on the opportunity. The problem-solving journey starts from mere ideas or concepts, meanders through conversations and computations, and culminates in tangible commercial outcomes. But like any journey, the path from content to commercialization isn’t a straightforward one. The roadblocks? Unaddressed complexity and … Immigrant Solutions to Complex Problem Spaces
From Entropy to Clarity: Decision Making in a Complex World
One of the most influential principles in Physics, the second law of thermodynamics, or Boltzmann’s law, posits that entropy, or disorder, will inevitably increase. The Second Law of Thermodynamics posits the inevitable increase of entropy in a closed system over time; businesses can also be seen as systems where complexity and disorder naturally tend to … From Entropy to Clarity: Decision Making in a Complex World
Why Math is Business’s Secret Love Language
Mathematical concepts can be pivotal in steering businesses towards success. But before you bury your head in a spreadsheet and mourn the demise of “fun,” let’s talk turkey about math and business. It’s not just about dusty equations and forgotten formulas, friends. Math is the secret language of business, the silent symphony that orchestrates every … Why Math is Business’s Secret Love Language
Embracing Complexity in Modern Organizations
Let me ask you a question: “Would you prefer a simple solution to your business problems, or a complex one?” Obviously ‘simple,’ right? For long years, we have been told, “Simple is better,” we prefer a neatly rolled up ball of yarn over a tangled pile. In fact, we go to great lengths to ‘keep … Embracing Complexity in Modern Organizations
Moving Beyond Predictive Analysis: Hubris to Humility Using Complexity Science
Companies are investing billions to make their data science operations robust and up to date with the latest technological advancements. But are they maximizing their data science investments to enhance decision-making? How often are decisions based on naive data assumptions? Do models adapt and reorient when underlying business assumptions change? Answering these questions requires some … Moving Beyond Predictive Analysis: Hubris to Humility Using Complexity Science