Streamlining Product Evolution

Situation

When the pandemic struck, traditional workplace interactions were interrupted overnight, impacting productivity across organizations. The shift to remote work highlighted an urgent need for new communication and collaboration tools. Recognizing the growing demand for efficient virtual collaboration tools, a tech giant sought to reinforce its collaboration-centered business communication platform to meet these new standards.

Challenge

As companies worldwide adopted remote work, millions of users flocked to the company’s communication platform, creating a sudden 70% spike in daily active users. This presented the platform’s product development team with two major challenges:

1. How to seamlessly onboard millions of new users without compromising the platform’s performance?
2. How to maintain high engagement and manage evolving user needs for sustained platform adoption and success?

Approach

Mu Sigma constructed a strategic roadmap utilizing its proprietary problem-mapping tool, muOBI, to phase in platform stabilization. Our roadmap was meticulously designed to pinpoint critical business outcomes, ensuring that each developmental step not only enhanced product stability but also fostered sustainable growth. The approach encompassed:

Strategic Stability Roadmap: We identified essential parameters for stability and thoroughly analyzed load balancing needs, thereby enabling the creation of a robust backend infrastructure. This infrastructure was engineered to handle the onboarding of over 64 million new users within a span of four months.

Impact

• Restructured platform handles 10+ TB of enterprise data daily
• Seamlessly Onboarded over 64 million new users
• Increased Engagement and Market Leadership through user-centered redesigns and promotion of influential product features
• Enhanced Market Penetration through precise pricing strategies and network-driven growth metrics