Case Studies

The Challenge A leading food sector Consumer Packaged Goods (CPG) giant grappled with understanding the key drivers behind its sales performance, hindering effective revenue management. They lacked reliable data to make informed decisions about trade promotions, including optimal expenditure allocation, effective strategies, and profitable investments. Mu Sigma’s Approach Leveraging proprietary tools muUniverse and muPDNA (Problem… Read More

Cumbersome Financial Planning The client revamped its financial planning during the recession, focusing on detail and operational precision. However, as their business expanded, this process became cumbersome, inflexible, and too reliant on traditional methods. They envisioned a transformation: shortening their extensive quarter-long financial planning process to a more frequent and flexible monthly cycle. Achieving this… Read More

As a food manufacturer, strategic pricing is crucial for sustaining demand, whether during promotions or at regular times. Previously, the client relied on third-party vendors for pricing analysis, which proved costly. Recognizing the need for a more cost-effective and scalable solution, the client established an in-house team capable of conducting accurate and scalable pricing analysis…. Read More

Mounting Lost Sales Due to flawed demand planning and an outdated inventory system, the retailer grappled with mounting lost sales and spiralling inventory holding costs. Legacy systems operated on assumptions unsuited for specialty retailers with predominantly slow-moving items catering to diverse customer segments. Mu Sigma’s In-depth Analysis Analysis revealed that the inventory inefficiencies stemmed from… Read More

We created a robust framework to define Bad Selling Experiences (BSE) by analyzing historical interactions between buyers and sellers. This framework established a global metric, applicable across diverse organizations, regularly monitored on a weekly basis to assess the impact of new initiatives. In addition, a proactive framework was developed to automatically suspend abusive buyers on… Read More

Modern Challenges to Providing Exceptional Customer Experiences With the fintech revolution introducing innovations like mobile apps, peer-to-peer lending, and online portfolio management, traditional banks were challenged to provide exceptional customer experiences, specifically in hyper-convenience, responsiveness, reliability, and personalization. Our client bank aimed to outpace both fintech and traditional competitors and sought to redefine the consumer… Read More